The Fabrics are Coming!

The Fabrics are Coming!

I’ve been talking about it for a while now, but in January 2015, it’s really going to happen!!

I’ll be launching my fabric collection, including 3 cottons, a rayon, a linen, 3 silks and a velvet.

Behold, the Dark Floral on silk charmeuse!


I must admit I get a little emotional looking at these curtains. It’s been an intense process of sourcing, testing and ultimately producing them. At long last, there they are hanging in Dutch light, complete with raindrops on the window pane. Leave it to Mother Nature to add just the right touch :)


Wallpaper in Marc Cain’s ‘In Bloom’ Campaign

Wallpaper in Marc Cain’s ‘In Bloom’ Campaign

I wanted to share the exciting news that my Dark Floral II Black Saturated wallpaper is featured in Marc Cain‘s Spring | Summer 2015 Collection ‘In Bloom.’

The catalog is bound inside and out with the wallpaper pattern. Here you can see the catalog on top of a piece of the original wallpaper.


And the inside cover featuring my Dark Floral II wallpaper.


The wallpaper is also featured as the backdrop for the first theme in the collection. These photographs appear both in the gorgeous hardbound Marc Cain catalog as well as on their website here.


There are more exciting announcements on the way. They have to do with NEW products that will be added to the web shop before the end of the year! It’s going to be the grand finale to what has been a really phenomenal year!

Check back soon!


New to the web shop: Pillow cases!

New to the web shop: Pillow cases!

I know I’ve been MIA here on the blog, but please don’t think I haven’t been busy behind the scenes. I have SO many exciting things that I’m working on! Now that I’m back from summer vacation and the kids will soon be back to school/daycare, I’ve got a bunch of product rollouts planned for the fall.

The first products to be added to the shop will be pillow cases – 11 of them to start. Here I am surrounded by a bunch of them. Thanks again to Ellen Mesu for the wonderful portrait/product photography.

Floral Print Pillows by Ellie Cashman.Blog

Does my facial expression say it all? Testing these fabrics and selecting which prints belonged on which fabric and in which format was INTENSE! In the beginning, I thought pillows were a bit boring, I’ll be honest, but I got into them in a major way. I LOVE these!! So, I think what you see on my face is: “Wow, this is the culmination of a lot of work, but here are some products that I’m really proud of!”

The fabrics are so incredibly beautiful. There is a silk velvet which I have to restrain myself from printing EVERYTHING on, and a silk satin for the Dark Floral which is the epitome of elegance. Then there is an upholstery cotton which gives the softer flowers a toughness that I really like. In Dutch there is this word “stoer” that is used a lot. It’s a combination of “tough”, “rough”, “rugged” and “cool” in English. “Stoer” is the word I would use to describe the pillow cases on the cottons and the linen.

Here is a sneak preview close up of some of the pillows in this initial collection, which will be added to the web shop in the next couple of weeks. I hope you like what you see!


I had so much fun with this, you can be sure there’s more to come!



First Pillow Prototypes!

First Pillow Prototypes!

First pillowcase prototypes are in! Moonlight Meadow Black on an AMAZING velvet and Rose Decay and Twisting Tulips White on an AWESOME Linen. Still shopping for the pillow inserts, but here’s a very first glimpse.




Designed, printed and sewn in Holland. With love!

Now that Nathan is going to daycare 2 days a week I’m planning a major influx of new products to the web shop before the end of the year. Pillows are at the top of the list. Waiting on more prototypes in a beautiful cotton and a STUNNING silk satin!


Floraliën Flower Show

Floraliën Flower Show

On Monday I whizzed through the Floraliën flower show here in ‘s-Hertogenbosch. It’s Europe’s largest plant and flower expo – at 40,000 square meters – and I only shot a few hundred photos that will provide me with inspiration for months to come!


Would have loved to have stayed longer but Nathan can only postpone his afternoon nap for so long …


Here are some impressions of the floral arrangements and plantings we saw.


Wish we could somehow replicate the smells too because it was heavenly!



These gardens were so lush and expansive. I can’t imagine how long it took to set this all up, just for an 8 day show. And I’m left wondering where all these flowers go when it’s over …


Dark Floral 2: Light Fresco

Dark Floral 2: Light Fresco

Hey there, so you may be wondering where is Dark Floral 2?! After all, I did announce last week that it would be added to the web shop by now.

You know … there are just always a few last tweaks :)

And when you’re a perfectionist, those few last tweaks can drag on for weeks, and months … And start driving you a little crazy!! :)

I’ll be sure to post here as soon as Dark Floral 2 is live at I hope it’ll be just a few more days.

In the meantime, here is a peek at the ‘Light Fresco’ version, styled and photographed by Ellen Mesu.

Ellie Cashman Dark Floral 2 Light Fresco Photo & Styling Ellen Mesu for blog

This is my favorite situational shot yet. It’s Grandma anno 2014 and beyond. And there’s something great about Grandma … we shouldn’t be afraid of her. As I recently read on a trend report, we should:

“Go big. Go Grandma. Or go home.”

It’s all about improving on the past. Combining old and new to create something that is a true and personal reflection of you.

By choosing flowers as my subject I’ve obviously chosen a traditional motif. But in using the most up-to-date digital software, printing processes and wallpaper materials, I hope to create a unique product for the home that is on the one hand timeless and even a bit nostalgic, and on the other totally of this moment, totally modern and even a bit revolutionary. The best of both worlds.

Here is a detail of the ‘fresco’ effect. The flowers appear to be painted onto a concrete surface:

Ellie Cashman Dark Floral 2 Light Fresco Detail for blog

And the product description for Dark Floral 2 in the Light Fresco color way:

“Giant, painted chrysanthemums, roses, tulips and hydrangeas burst out of a middle ground of undulating foliage. A single butterfly inhabits this lush garden world. This design is the sequel to Ellie’s breakthrough ‘Dark Floral’, on a nearly white ‘fresco’ background. The flowers appear to have been painted on white concrete, adding rich texture and creating a subtle tromp l’oeil (what we call ‘fresco’) effect when the wallpaper is applied to the wall. The pinks and greens are more subdued and the background is lighter and less textured than the Vintage Sanded Fresco version. The dramatic play between deep shadows and brilliant spotlights is another ode to the still life paintings of the Dutch Golden Age and creates a sort of 3D effect. What really distinguishes this wallpaper from your (great great) grandmother’s is the larger-than-life-scale of the flowers, the largest of which is 47 cm (18 in.) in diameter.”

Hope you love it!



Announcing: Dark Floral II

Announcing: Dark Floral II

Later this week I will be adding Dark Floral II – a brand new wallpaper design – to the web shop. It will come in five color ways, one of which (‘Fresco Gray’), you see below.

Ellie Cashman Dark Floral Neutral Photo & Styling Ellen Mesu.2

Dark Floral II is the sequel to the Dark Floral wallpaper design that launched my brand last year right about this time.

I’ve been working slavishly on this follow up for about 7 months!! Of course, I work half an hour here, an hour there … between my kids’ naps, feedings, school pickups. You get the picture. In 7 months, this is what I’ve (finally!) been able to piece together.

It’s been a crazy time, full of riches.

This color way is the neutral option and we call it a ‘fresco’ because the flowers are on a concrete background, which gives it rich texture and the illusion of a concrete wall with a fresco painting on it. Here’s a detail, to give you an idea.


Thanks again to Ellen Mesu for the photography and styling, which just keeps getting better!

And there’s more to come!


Dark Floral Powder Room Paradise

Dark Floral Powder Room Paradise

Sorry for the radio silence here at the blog.

The last few weeks have been buzzing behind the scenes, thanks to Amber Lewis at Amber Interiors and Emily Schuman at Cupcakes & Cashmere, who posted this lovely post and this lovely post about the Dark Floral Powder Room Paradise that Emily created in her new house in Los Angeles.



It was right around New Years that we shipped this wallpaper to Amber. It was a total surprise when she and Emily posted on February 25th with these great before and after shots of the renovation.


I really envisioned this wallpaper on an accent wall when I designed it, but I love the total immersion experience you get in this small space. Kudos to these ladies for having such an original vision!

I also want to thank them not only for doing such a beautiful job with the wallpaper but for being so enthusiastic and supportive and for sharing their vision and process.

For an emerging designer, it’s just invaluable to have someone give you this kind of exposure and endorsement. So thank you to Amber and Emily, who were also willing to share these images with a major magazine that will be featuring the wallpaper in their May issue. Stay tuned!

In other news, I’m entering my final round of proofs for Dark Floral II, which I’ll be releasing in a couple of weeks (I hope!) This one is going to be available in about 4 colorways to start. One of them is a ‘sanded fresco’, which I’m particularly smitten with.


Hope you like it too!


10 Favorite Designer Wallpapers

10 Favorite Designer Wallpapers

In October of 2012 I wrote a post called: My Wallpaper Obsession Takes Hold.

Now I want to share with you some of the reasons why I’m so obsessed and so excited about what is happening in the world of wallpaper right now.

Digital photography, design and printing techniques are revolutionizing this product into something so different from what wallpaper has been in the past. Plus, paper manufacturers are coming up with papers that are so much easier to apply, clean, remove and … yes, do over!

Let’s face it, wallpaper is just getting cooler and cooler.

Here are 10 designers who are, in my opinion, testing the boundaries in really exciting ways.


1. Arthur Slenk Remixed Wallpaper | Netherlands

What I love about it: It looks 3D, like you’ve actually collaged thousands of little pieces of paper to your wall.

Arthur Slenk; Piet Hein Eek; Piet Boon; Merci; Rick Vintage; NLX


2. Brooklyn Tins Wallpaper | Netherlands

What I love about it: It strikes the perfect balance between delicate and tough.



3. Deborah Bowness Wallpaper | England

What I love about it: The way it hangs loosely on the wall.



4. Ellie Cashman Wallpaper | Netherlands

What I love about it: The drama.



5. Groovy Magnets Wallpaper | Belgium

What I love about it: Its fluidity and flexibility. You’re an active participant. Change it up as needed!



6. Piet Boon Concrete Wallpaper | Netherlands

What I love about it: Texture and light … Need I say more?

Piet Hein Eek, Piet Boon, Merci, Rick Vintage, NLXL, Scrapwood W


7. Piet Hein Eek Scrapwood Wallpaper | Netherlands

What I love about it: Totally deceiving!! It looks like real wood.

Scrapwood wallpaper 2 by Piet Hein Eek


8. Quercus & Co. Wallpaper | Australia

What I love about it: It retains the look of a hand painting.



9. Studio Ditte Wallpaper | Netherlands

What I love about it: So clean and crisp, fun and playful.



10. Suzanne Shade Wallpaper | United States

What I love about it: It makes you dizzy (in a good way), as it works in both 2 and 3 dimensions. When I look at this, I just can’t decide if I want to enjoy the simple geometry of how it’s put together, or get sucked into the depth of the landscape photo …





What people are saying

Last week I put together a little slide show compiling some of the reactions Ellie Cashman wallpaper has gotten since we started shipping it around the world last August.



There are some quotes here from Lucy Feagins of The Design Files, Bri Emery of Design Love Fest, Nina Taylor, Head Wallpaper Stylist at Graham and Brown, Amanda Talbot, internationally-renowned authority on interiors, design and style and author of the book Happy, as well as a good number of happy clients. Nothing makes my day like hearing from a client that they’ve received their package of wallpaper and that they love it even more in person than they had online.

So check this out if you’re curious to see what all these people are saying … and if you’d like a sneak peek at Dark Floral II, the next installment in my dark floral wallpaper series, which I’m a month or so away from releasing …