Here is my target customer for the Ocean Sparkle series: Liz.
Next step: sketches and – yay – designs!
Marketing Materials and Critique of Collection
March 5, 2012 By Leave a Comment
OK I’m starting to get my marketing materials updated/created. As of tonight I have an updated website at www.elliecashmandesign.com. Featured there you’ll find my latest work, which incorporates the digital painting techniques I am so incredibly enamored of of late … This is just exactly the technical capability I needed to be able to harness my skills and experience as a fine artist. Photoshop CS5 is incredible!! How will they ever top it later this year, when they’re scheduled to release CS6?? I feel this opens a whole new world for me …
Wow, I truly feel grateful to live in the computer age!!
I’ve also started to work on my business card design at moo.com. Can’t beat their price/quality ratio and the chance to upload up to 100 designs to decorate the card backs. Eeek! Fun.
So, if you check out my updated site, you’ll see my official announcement: I will be exhibiting at the August edition of Printsource, July 30 – August 1 in New York City!! I’m so excited! So I’ve got extra incentive to get all these materials together …
Did you see my new logo there on the website? It may not be final … after all it is not printed on anything yet … I need to stare at it for a little while longer. Any thoughts/suggestions?
OK, I know you’re not here to listen to me babble, so here’s your eye candy:
I pasted together a few photos I took in January when I was shopping for clothes for my daughters at Old Navy. Personally, I really liked this collection. It’s coherent because of its color palette and subject matter, but interesting because it incorporates a variety of scales, levels of detail and types of prints (I see a placement, a toss and a few all-over prints). But I’d be really curious to hear what YOU all think. I think this could be fun, critiquing collections that we see in stores. Anyone game?
It’s one thing to create one beautiful design, but putting a whole collection together successfully is an art in and of itself!
sketches from the upcoming collection
February 8, 2012 By Leave a Comment
we just hung up these chalkboards in the dining room, thanks to a decorating idea I got from Decor8.
okay it’s not the most formal wall decor for your dining room but i’m loving it. and i think it suits us. it’s taken us more than three years to put something up on this most central and important of walls. it’s where we spend the most time, so the commitment has been daunting …
my husband doesn’t love it, but i do. i love how the chalkboards are dynamic, changing, adapting and reflecting the forms that i’m working with at a given moment. oops, i guess i just claimed this feature wall as an extension of my studio …
(that’s right, this is a sneak peek at the upcoming collection.)
i felt this wall had to be something of a personal statement. and i guess it doesn’t get any more personal than this!
as you can see, Ruby and Juliette are enjoying it too, and Ruby is even collaborating with me on some of the sketches. it’s great to see her experimenting with all the angles of the chalk, removing marks with a wet towel, smudging with her fingers, etc., so much of it intuitively. there she goes inspiring me again …
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